An Unfounded Fear That Keeps Entrepreneurs From Growing Their Business
Overcoming it can propel both their business and wealth
90 out of 100 new ventures fold up within 12 months. Of the 10 that beat the averages, barely one scale.
This is true across categories. And has nothing to do with the entrepreneurs’ qualifications or their experience.
The reason is fear.
Three entrepreneurs I know perfectly exemplify this fear. Or the lack of it.
Entrepreneur №1
It was past 11.30 pm.
Roy and I were dining at an Indian restaurant near my office. He had driven directly from his factory-cum-office.
Our dinner stretched longer than expected. The chicken tikkas had us licking our fingers, and the lamb curry was out of the world. Who would like to hurry through such sumptuous food!
But the real reason was Roy’s vendor. Rather, his vendor’s lorry driver called him several times.
I gathered that Roy was trying to guide the driver to get to his factory. “It’s the driver. He’s brought raw material,” he explained.
I found it strange. Because Roy was a successful, second-generation entrepreneur, managing a $20…
